What is more fashionable – Painting the school walls or
Global Warming; planting trees or women empowerment; Cancer aid or going viral
on mental health?
We have not started our corporate touring to raise
funds for old age home yet. As a
business man for over two decades, many corporate have been our clients and my
interaction with them is limited to closing deals. I learn from my contacts who
work in corporate what happens in the name of CSR activities and how an NGO or
school or cause is identified to disburse funds meant for social
uplifting.
The fundamental question is what is more important –
The right cause or building company’s brand? How do you want people to remember
your company – someone who paints school walls one year and gives sewing
machines the second year and desktops to unemployed youth the third year?
Caring for the community is a strategy for business and yet, the human connect
is the God of all strategies.
With all your community initiatives, are you able to
connect with the community?
Do not shop for causes as it is not only immature but
it defeats the purpose. Connect with a cause, not because it is a fashion but
because of how passionately you think about it.
Two years back,
when my school friend suggested registering a society to create awareness on
Dementia, I jumped in. We did not do a survey then to check if this cause was
good and fashionable enough. We do market penetration for commodities, not
causes. The whole point was - we saw the need to create awareness on Dementia
because most of us were clueless. We had a task in hand.
In my capacity in COMPASS, when I sign a
check to support children with Autism,
or as a father plan to celebrate 15th August with orphans or
one of us from Ramosara runs for Diabetes – our actions speak louder than words
for what Ramosara Foundation’s fundamental and principle philosophy is:
Every cause is important.
Human Life Cycle Care (HLCC) is one of our themes that broaden
the horizon for you and us to add value to people’s lives wherever we can, in
any cause you feel connected to.
Just get the motives right! And we can claim to be
God’s children doing God’s work in our own individual way.
Look forward to read more about our Alternate Living
Model under HLCC wing or connect with us to know more.
Author
profile
Anup Agarwal is a Physics (H) graduate with a degree/ diploma from Annamalai University and
Apple. A successful entrepreneur and has been in Business for close to two
decades. He is associated with Lion’s Club for several years. His family trust sponsors Hospital Beds in Malda. He
is also aligned to social activities for COMPASS i.e. Computer Association for
Eastern India. He is life member of compass. He is a key member of Ramosara Foundation
